Our goal wasn’t just to launch a device – it was to create an atmosphere that reflects what GLO truly stands for: curiosity, innovation, and style. BAT showed that technology can have personality, and we made sure the night had one too.

Every element – from the concept and venue to the visuals and storytelling – was designed to make an impact that lasts.

For us, it was an unforgettable evening. For the brand, a step forward with real glow.