5 years and 4 campaigns in – and we’re still loving the ride with Nový Ružinov.

The latest campaign started with a simple idea: if we want to show that Nový Ružinov is the perfect place for families, why not ask those who experience it most intensely? Kids. So we made them our housing quality managers.

The result is a light-hearted and playful communication style that tackles serious themes – safety, space, and quality of life – through the eyes of children.

We reshaped the brand language, redesigned the website, and took over social and direct communication. From the first insight to the last banner – everything fits into one coherent story.

Nový Ružinov is where family life thrives. And we’re proud to have helped sell out every single phase for the past five years.