From the first sketches of the brand to the launch of its debut communication, we have been present at every key moment shaping PARQ.

This real estate project is not just about adding buildings to the city. It reimagines what city life can truly feel like.

Our creative concept "Innovation of Urban Living" is built on a deep understanding of what people need and expect from modern urban spaces. It goes beyond architecture and speaks to a lifestyle filled with balance, community, nature and meaningful movement.

Together with the developer, we created a brand that communicates clearly and with purpose. From visual identity and tone of voice to communication strategy, every layer is designed to speak to those who expect more from the place they live.