Pelikán has had travel in its veins for 15 years
Strategy
Campgain
Content
Production
Strategy Campgain Content Production
Its main message highlights what travel truly gives us. It broadens our horizons, breaks down prejudices, and teaches us tolerance.
The face of the campaign is rapper Kali, who lent his voice to Pelikán’s manifesto called #stacivyrazit (“just go”). His words are echoed by stories of ordinary people who also become part of the campaign, reminding us that travel can change not only how we see the world, but also how we see ourselves.
Pelikán sends a clear message. Just go.